How would I promote my magazine?

In order to get more and more readers to become interested in my magazine, this is essential in order to get the highest possible readership figure as well as profit. In order for the magazine to become well known advertising is necessary so that people know about the magazine and what it has to offer.
To advertise the website I would do various things such as marketing campaigns which would include various things such as advertisements on both the web as well as the television.
In order for the magazine to appeal to the people who see the advertisements it must be advertised in the correct places in order for the magazine to appeal to the same people. To do this you would advertise the magazine in such places as music websites or channels on the television which play the type of music which is shown in the magazine, this would be on channels such as the NME channel, although NME do have there own magazine this magazine is for a specific genre of music which the NME magazine will only cover briefly as the magazine covers so many different type's of music. It would also work well if it was advertised on channels which get a wide range of viewers, such as ITV so that it is seen widely, not just by the audience which is necessary for the magazine but for everyone, so that the word about the magazine will get out and more and more people will be aware of the magazine.
Another way in which the magazine could be advertised it by making online versions of the magazine such as a website and an iPod/iPhone application this could work well in order to advertise the magazine as Internet use is so widely used. I feel that these two options would be very good in order to get the word out about the magazine, although the magazine website would have to be quite similar to the magazine it wouldn't contain some of the exclusives which the magazine included in order to keep the readership of the magazine up, this is important also so that the magazine will make a profit as the website will be free.
Another way in which i could promote my magazine is to make the magazine its own twitter page, this will mean that various people from across the world will be able to follow the magazine and find out about various updates on both the Internet and on mobile devices.