Language- The front cover is again using a mid-shot image which is conventionally used on magazine covers they use this the majority of the time so that the audience can instantly recognise the artist shown on the cover. They also unconventionally use a slogan on the front page which is 'Living & Breathing Dance Music!'. The Anchorage on the front page is also placed in good places s that it does not take away from the cover image they have also included headlines on the page which go with the genre of music such as 'IBIZA 2010'. They also include a free CD which is not always conventional but magazines sometimes do this in order to boost circulation. They have also used a very eye catching colour scheme of black gold and red, which is not just in the artists clothing they have also used this colour scheme in the anchorage and masthead of the magazine. They also advertise a competition which will be included in the magazine this is not always conventional but they are sometimes used in order to boost circulation and intrigue the reader.
I feel that the contest page has a large contrast with that of the front page of the magazine, the house style which has been used on the contents page is very different compared to that on the front page, although they used a similar font style, the colour scheme and image style is completely different. The images used are almost in a Polaroid style form, which is nothing like that of the image which is on the front cover of the magazine. Also the magazine seem to have used a kind of miss-matched choice of colours. Magazine makers usually make the house style of the images.
On the second page of the double page spread they also used the same style of boxed Polaroid images, this shows continuity throughout the magazines house style. They have also used a wide shot of a crowd at a gig on the second page, I feel that this would draw in an audience as they would feel that they would enjoy this type of thing just as the many other people did.
On the first page of the double page spread they have used a long shot of a woman as well as an interview.
I feel that the text on both pages in the magazine are of similar styles and they work well as they are small but easy enough for the audience to read them and the information which the magazine want you to see the most are in larger or bolder fonts.
Institution- DJ magazine is a monthly magazine so is priced at £3.95, I would say that this is around the correct price for a monthly magazine as it is not that expensive but it is not as cheap as a weekly magazine. Also the magazine costs more as it has less advertising in it than a weekly magazine would as it is not produced as often and costs slightly more and contains more information.
Ideology- I would say that the magazines morals and values and shown in its slogan which is shown just under the masthead on the front page. This slogan is 'Living and Breathing Dance Music'.
Audience- I would say again that this magazine is aimed at a niche audience for people aged around 18-25, I feel that it would be this age group because of the genre of music and the things such as clubbing and raves etc. I would also say that this magazine is aimed at both males and females but mostly towards the male audience. I would also say that they are in the c2-E socio-economic group. Also both outer and inner directed.
Representation- I would say there was a slight synergy between the magazine and the artists on the front cover and inside the magazine as they magazine is telling the audience various the artists are doing and they are making the audience want to read the magazine as it now includes artists which they are likely to buy.
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