LIIAR interpretation of the brief.

Language- Music magazine's conventionally have a masthead in the top left area of the front page as this is a place which the audience can see and recognise the magazine's title straight away as the top area of the front cover of the magazine as this is were the the readers eyes are generally drawn. So I must make sure that the masthead of the magazine which I create goes with these conventions and also creates a good vibe for the audience.

The anchorage which I place on the front cover will also be relevant to the genre of music which I intend to use and will go with the 'image' of the magazine to create a good effect.

They also generally use a mid shot image of the band or artist which is featured in the main article on the front page. They sometimes use different angles of the shot to give the audience a different feeling from the image. For example the shot could be taken from a side to give it more of a relaxed feeling. Although most magazines generally use mid-shot images for there covers some music magazines often like to change the style of the images and they do this by changing to different shots such as long shots etc. When making my music magazine I am going to experiment with various different shot angles and see which works best in various areas of the magazine, but I feel so that the image will go with the conventions of other music magazines using a mid-shot will be a good option to take. They could also make a different feeling in the image by using various lighting techniques. For example bright lighting giving off a happy feeling from the image and darker lighting making the image seem slightly more grungy. I feel that depending on which genre of music I base my magazine on the lighting will create a different effect as music magazines also conventionally connect the 'image' of the magazine with the genre of the music which the magazine is based around. For example Kerrang music magazine has quite a rocky image, from the text which the masthead is in to the clothes which the bands wear in the images are connected to there 'rocky' identity. I am also going to include a banner headline on the front page of the magazine as this is a convention of this sub-genre of magazine.

When creating the front page I am going to make it very striking to the eye and dramatic so that it draws the audience's attention.

I am also going to make sure that throughout the pages which I am creating for the new music magazine that there is a consistent house style. I will do this by using a continuous colour scheme and font styles throughout the pages which I create. This house style will depend greatly on what genre of music I chose to use in my magazine. I will do this because different music genre's have connotations with different things, this is because different music genre's are listened to by different audiences which are often stereotyped by the creators of the magazine. Rock magazine for example are mainly include darker colours because this is a colour which is often connotated with people who listen to this type of music. Were as classic music would be more likely to be connotated with a simplistic classic white look.

Music magazines often use synergy in order to increase readership of the magazine. They often use 'celebrities' on the front covers to attract the correct demographic. And because the 'celebrities' are doing this they often do a large feature on the artist promoting various things which they are doing (books, albums etc.). In a way the magazine and the artists work together in order to promote one another.

Institution - I am going to create the magazine as if it were for a big magazine production company, such as Bauer consumer media company, who produce many magazines such as, Kerrang, Q, Bella and Take a Break. This is a major media institution. I feel this will work well as the magazine is more likely to sell widely as it is being made on a larger scale by the production company.
Media instituations are usually based around seven differant feautres regardless of size. These seven aspects are Finance, production practices, legislation, technology, circulation, audience construction and audience use. These are important aspects in determining the sales and various other things to do with the magazine.

Ideology - The morals and values which I intend to base my magazine around will all depend on the genre of music which I intend on using when I create the magazine. The moral and values will also have to have something to do with the audience which I choose to aim my magazine at because these morals will have to appeal to the audiences interests and views in order for the magazine to be read widely.

Audience - The audiences of magazines are an important to the making of the magazine, because when making the magazine the makers often use the idea of what the audience is going to be in order to create a magazine for this niche audience which the magazine is created for.

Niche audiences are smaller groups which the audiences of media texts are grouped into, often based on there tastes, concerns and interests.

When coming up with the audience for the magazine the demographics will all rely on what genre of music I will use. Music magazines often rely on this niche audience because there magazines are often specific to genre of music therefore relies on peoples different tastes.

Demographics are often based on a persons age, gender and socio-economic group.

Peoples ages are usually grouped like this:

<15

15-24

24-35

35-55

55>

The reader's genders are grouped into male and female.

And the socio-economic group of the readers are grouped up based on various things (their profession, income and class). These groups are usually separated into the following:

A- a higher managerial, administrative or professional which is 3% of the population in this country.

B- Intermediate managerial, administrative of professional, this is 15% of the population.

C1-Supervisory or clerical, junior managerial, administrative or professional. This is 23% of the population.

C2- Semi skilled manual workers which are 28% of the population.

D- Semi skilled or unskilled manual workers which are 18% of the population.

E- casual labourers, unemployed and state pensioners which are 13% of the population.

The makers of the magazines split the audiences up into these groups so that they have a specific audience to aim the magazine at these groups often have similar views and interests so making the magazine specific to this audience gives it specific views and ideas so that it will appeal to them.

When creating the audiences they also use phsycogrpahics in order to measure the consumers beliefs, interests and opinions. When using this system they gather phsychological information so that the groups can be classified in terms of things such as personality and values.

These are often classified into these groups:

Groups driven by needs- Survivors and sustainers.

Groups who are Outer-Directed- Belongers and achievers.

Groups who are Inner-Directed- I-am-me, society concious.

Groups who are Outer and Inner Directed- Integrated.

But classifying people into these groups can often depend on there situated culture at the time of publishing.

All these various things will change when creating the magazine as the majority of them will all depend on what genre of music I choose, as these things will often change depending on the type of music.

I feel that when making my magazine the best groups to aim to appeal to are both male and females in the 15-24 age range. I feel that the socio-economic group the magazine will aim for will all depend on the genre of music which I end up using. I feel this will be better because for example if i choose to use classical music the audience are most likely to be of a higher class. Were as if I choose to use rock the classes are most likely to be in the C-E category.

I feel that people who have an integrated personality will prefer a music magazine as they will need to be both society conscious and belongers.
Also when making the magazine I must make sure that it contains each of the four sections of Blumler & Katz research.
These four sections are what the magazine will need to contain in order to fulfill the needs of the audience.
These four broad needs are:
Diversion- a form of escape and release from everyday pressures.
Personal Relationship- a companionship through identification with television characters and sociability through discussion.
Personal Identity- To compare ones life with the charecters and situations portrayed in the text.
Surveillence- The inform people about whats going on in the world.  

Representation- When creating the magazine you must always take into consideration representing various different social groups, for example people with disabilities and people who have different sexualities and races etc. You have to do this so that you are accepted by all groups and are politically correct.

Also when creating the magazine you must represent the genre of music in a way which will appeal to the audience which you are intending to aim the music magazine at. This is an important aspect when creating the magazine because if a negative representation of the music genre is given the audience which are most likely to read the magazine are unlikely to read the magazine.

When making the magazine I am going to make sure that the magazine uses a conventional layout as well as various unconventional aspects so that it will make the magazine quirky and different from other music magazines. I must also make sure that the music genre which I choose is represented in a positive manor so that the audience will read the magazine.