LIIAR evaluation of Q Magazine

Language: The makers of this magazine have tried to make the magazine slightly more unconventional to other music magazine and other editions of the magazine because the magazine is a special edition.

The magazine cover has various unconventional images as it uses long shots for each of the images of artists shown. They have also used a different mast head to the one which they usually use it includes various different text styles throughout the on things such as cover lines and other anchorage.

They have also used a banner headline which is conventional for magazines, but it has not been shown in the various other magazines which we have looked at. This magazine has again used a colour scheme of black, gold and red which continues through to the contents page. The magazine has used a double page, this is unconventional to music magazines as they usually try to make the contents page take up as little room as possible so that it does not take away from the magazine. I think the magazine may have used this idea because of the fact that it is a special edition an wanted to show the audience the various special features which the magazine includes.

They have used a square style images throughout the contents page, I feel that this works well as it means the alot of images can be included in a small space.

Although the images on each of the five pages are old images from many previous features in magazines I feel that they work well with the style of this special edition of the magazine.

The double page spread consists of a large image and text mainly but the colour scheme of the page which is white and green i feel works well and the image of the Beatles is placed well on the page.

Also because of the text style of the masthead on the double page spread I feel that it stands out well from the other text on the page.

Institution- Q magazine is also published by the Bauer consumer media company, they are a large publication company who publish other magazines such as Take a Break and TV choice and Kerrang as well as many more. The company are based in Hamburg Germany and in 2006 the company turned over more than 1.7 billion euros.
The magazine costs £4.99 but because the magazine is a monthly magazine and a special edition, I feel that this is a good price for the magazine.

Ideology- I feel that this magazine represents an older generations music taste as well as a younger generation they include music that people listened to many years ago and are still very popular today.

Audience- I feel that this magazine has an audience for both 15-24 and the 25-35 . I would also say the magazine has a niche audience specific to the genre of music it is aiming to talking about throughout. I would say the magazine is aimed at both males and females, generally in the C2-E socio-economic group, whom are outer and inner directed group.

Representation- I would say that the magazine is representing an older generations tastes for music as well as representing the various artists which are included in the magazine.